Metro Beverage Co | It’s our 20th anniversary!
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It’s our 20th anniversary!


MBC began on this day in 1998. With humble beginnings, hard work and determination, Henry, Alek & Boris Velkovski led the way for sales of up and coming beverages within the industry. Their strategy was to sell drinks that nobody else was selling and it was a strategy that quickly paid off, with the business expanding into Adelaide and Perth, and transforming from Melbourne Beverage Co to Metro Beverage Co.


20 years later, MBC boasts the strongest beverage portfolio in the industry and is still bringing new products to market, both locally and from all over the world. MBC are the largest distributor in Australia for marketing-leading brands Lipton Ice Tea, Red Bull Energy Drink Bundaberg Brewed Drinks, and Nu Pure Water, just to name a few.


The MBC family now consists of over 90+ employees, across three states, with a network of customers and distributors all over Australia.


MBC would like to say a HUGE THANK YOU to everybody who has contributed to this amazing story – employees, suppliers and customers – and we look forward to continuing to work with you for many years to come.

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